A good lyricist will write in a way that paints a picture in your mind. He or she will tell a story through song, which allows you to formulate images in your mind.

The creative vision of a film/TV director also tells a story. However, it will consist of images, actions and facial expressions to guide the viewer along.

What if all these visuals were omitted from the story? Much of what the director intended for the audience would be lost. This is where the describer comes into play. Similar to a lyricist, the describer will help its audience paint a picture in their mind.

However, it should be done in a way that does not stray the audience away from the original story. It is important to choose the appropriate moments to describe, and how to describe them. The role of the describer is to pass on the director’s vision. Therefore, it is paramount that the descriptions convey exactly what is happening based on what can be seen. Keep in mind that all this can be executed while still factoring-in some poetic pizzazz! A little ‘colour’ to the dynamics of described video can play a big role in keeping the audience engaged.

For more information on how Described Video Canada can help your film/video reach a new audience, please e-mail us any time at info@describedvideocanada.com